EA16 10 Matthias Winckelmann - Animals vs Machines – When Creativity Goes Uncontrollable I Animation Hagenberg
Contemporary design studios work predominantly within their conceptual thinking. The project brief guides designers through the process of research and development. “VERSUS” is a project without a brief, an opportunity for an unpredictable result. Sometimes creativity is uncontrollable and a hint to our ever present primeval nature. Matthias Winckelmann, Head of 3D at London-based studio ManvsMachine, will be talking about the short animation “VERSUS”, how it came to existence with the help of MAXON and how it developed into a viral campaign that keeps on recreating itself.